Videos
Videos let you establish authority and a more personal feel to your message. You will be far more likely to connect on an emotional level with your audience if you use video versus another content type.
A video is ideal to use any time there are many steps, or the process involves movement. This why video is becoming a key tool for marketing, sales, training, and support teams.
Scroll down to view my video portfolio.
Acrotech POA 2020 Intro Video
This video is an opening to Acrotech Biopharma’s first National Sales Training video at Phoenix AZ. Being together for the first time as colleagues, this was made to get employees excited about the meeting. The theme of the meeting was called “Construction Crew: Building Acrotech’s future”. A lot of construction elements were used and blended together into our medical industry, making this a high-energy opening video.
Spectrum Company Culture Video
In an effort to help recruit quality professionals to Spectrum Pharmaceuticals, our media team was tasked to obtain video clips throughout the year to highlight all the perks and highlights of what we do at our company throughout the year. Although a group effort, I was in charge of editing the video to completion. This video was made to help recruit potential employees on LinkedIn and other social media sites.
Zevalin Reconstitution Video
ZEVALIN is a cancer treatment for a rare type of non-Hodgkin’s lymphoma. For decades, there have been no videos for pharmacists on how to prepare the reconstitution of ZEVALIN, only written instructions with images. Our company felt the need to create a video for pharmacists. I worked with the experts, pharmacists, legal, and marketing team to create such a video from production to post editing.
ASH Sizzle Video
This is a video that I made on behalf of the marketing department to give highlights of American Society of Hematology (ASH) at Orlando, FL in 2020. I interviewed the main leaders at our company to summarize their experiences, which was intended to keep colleagues informed of our booth and interactions at the tradehsow.
Cancer Patient Jan Waters Video
This is a case study video I did while working with Acrotech Biopharma. Jan Waters was one of our featured cancer patients who was on our Zevalin therapy and because of the usage of our drug, she has been completely cancer free and has not relapsed in over two decades. This is her video story of her journey involving Zevalin. After her video, safety language was added to balance marketing and safety data.
Evomela Reconstitution Video
Although pharmacists are somewhat used to just reading the label, it it would be nice to have a visual on how a drug is prepared for use. This EVOMELA how-to-use video was designed for pharmacists on how to reconstitute the elements within the box when you receive it. The pharmacist was flown in for the video recording and was filmed for 10-15 hours on-site.
Folotyn Sales Training Video
This was a sales training video acted out on a script with possible interactions with doctors. A coworker asked me to film himself doing a mock sales meeting with a potential customer on how to approach doctors when doing a product presentation.
Spectrum Pharma MSL Video
In an effort to recruit potential Medical Science Liason’s (MSL) to Spectrum Pharmaceuticals, this video was made to be played publicaly on social media job sites. Being a very specific department, there was a need to heavily market to this specific employees and their importance to the department.
Spectrum Fact Sheet Video
This “lobby screen” video was designed to be looped at the main entrance of the building so guests can get a quick capture of the company’s facts, mission statement, figures, and story. It was played through a digital signage hardware and due to the environment of the main lobby, was a silent file with no audio.
